‘Don’t Worry Baby’ is finally in cinemas – are audiences going to see it?

Several high-profile controversies, dozens of behind-the-scenes articles, and a never-ending wave of Chris Pine memes later, Don’t worry dear is finally a movie in theaters that people can actually see. The 1950s thriller, which centers on a young couple in a mysterious California company town, stars Florence Pugh, Harry Styles, Pine and Olivia Wilde, who is also in the director’s chair.

Don’t worry dear has been at the epicenter of industry gossip, with rumors of on-set tensions, Pugh’s absence from press for the film, and controversy surrounding the lead role, which had originally gone to Shia LaBeouf, who Wilde claimed he only fired. for a controversial actor to present evidence that appeared to disprove it.

In an article published on September 23rd, Vulture told film industry executives how they predict how the film will do at the box office after a wild press campaign. One executive the outlet spoke to called its financial projections schizophrenic, while another said the pre-release tracking ranged from $16 million to $20 million during its Venice Film Festival premiere, which gave us Pine memes, spitgate, and some essentials. dissected Wilde’s quotes before then dropping to the $16 million mark. “Their campaign is constantly changing,” one executive told Vulture. “”It’s a thriller!” No, I was kidding. “It’s a romantic drama!” Kim Kardashian liked it on Instagram. The audience is like What the hell is going on?

Vulture’s piece also includes new information from someone who was allegedly on it Don’t worry dear a set that confirms the widely held belief that there was tension between Pugh and Wilde. The source said the actress was frustrated that her director would disappear on set for long periods of time, ostensibly to spend time with Styles, whom she was dating while filming. This culminated in a “screaming match” between Pugh and Wilde, prompting a high-ranking Warner Bros. decision-maker to try to broker peace between star and director. (Pugh is rumored to have made a cameo on Wilde-ex Jason Sudeikis’ hit show Ted Lasso, as well, which would add another level of intrigue.)

As of Deadline, the film earned $3.1 million in Thursday previews, which is in the $20-$26 million weekend forecast range. Another piece by Deadline pointed out that Styles’ fan base would be key to the film’s success, and that the film has had more social media influence than the tonally similar pictures. Sources for the Vulture story wonder if her fans will be able to generate negative word of mouth if they’re disappointed that she’s not in enough of the film to lead to a second weekend box office crater.

Critical response to the film has been muted, with reviewers praising the film’s look and Pugh’s central performance, but arguing that Styles’ performance did not live up to the film’s intense moments and that its ideas about feminism and gender roles are too broad a target. . Marketing opportunities like The New Yorker and Entertainment weekly however, has praised the film, stressing that viewers should despite the negative press maelstrom.

Perhaps the combination of star power and alluring dysfunction is pushing Don’t worry dear to strong box office revenue. Imagine if they light up the sequel.