GM stops taking reservations for Hummer EV

Between January and June, GM reported that it delivered fewer than 400 of the pickup version of the Hummer. It plans to start deliveries of the SUV version in the spring of 2023. It currently has reservations for about 45,000 of the pickups and about 45,000 of the SUV.

“We are excited to say that this incredible demand has led to Hummer EV reservations being fully booked at this time,” said a statement from the company.

GM couldn’t say how long it will take to deliver all of these pre-ordered 90,000 Hummers, but this is another sign that as traditional automakers move to increase sales and production of their EV offerings, there will be much more demand for them is then supply.

GM (GM) just announced an agreement to sell 175,000 EVs to Hertz, but it will take five years to complete the deliveries. Ford (F) has a “multi-year order bank” for its EV pickup, the F-150 Lightning, as well as its Mustang Mach-E SUV.

Ford stopped taking reservations for the F-150 Lightning when its order backlog reached 200,000 by the end of 2021. Deliveries of the electric pickup began in May and the company is working to increase production, but it has only built and delivered 6,800 vehicles by the end of August.

And even Tesla, the world’s largest EV maker that makes nothing but EVs, has reported that it only had a four-day supply of inventory at the end of June.

Much of the problem for all EV automakers is a shortage of the large lithium batteries needed to power the vehicles. Almost all traditional car manufacturers have announced massive investment to build EV battery plants, typically with a battery maker or a joint venture partner. Most of those plants are still under construction, and are years away from turning enough batteries to meet demand.

The Hummer EVs won’t be cheap. The various trim offerings give it starting prices of between $84,650 and $104,650.

Ford’s Mustang Mach-E is an SUV. An earlier version of this story misstated the car model.