Sky Sports and Audi demonstrate innovation potential through Power Meter on The Hundred | Cricket News

Audi became Sky Sports’ first innovation partner this year and the collaboration began with the introduction of the power meter as a feature of The Hundred’s second season. The aim is to carry forward innovation projects to other sports as part of Sky’s offer.

Last updated: 22/09/22 17:30

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Audi became Sky Sports’ first innovation partner this year and began their collaboration by introducing the Power Meter as a feature of The Hundred’s second season.

Audi became Sky Sports’ first innovation partner this year and began their collaboration by introducing the Power Meter as a feature of The Hundred’s second season.

The game of cricket boasts of the elegance of a beautifully driven cover drive, the accuracy and noise of the ramp shot and the look of the reverse sweep. And sometimes cricket lives in creases for the limelight.

Have you ever wondered which players hit the ball the hardest? Sky Sports teamed up with Audi this summer to answer that question by introducing The Hundred’s second season power meter.

It set the tone for Sky and Audi’s ambitions to implement further innovations in the channel’s offering across a range of sports, from golf to rugby league and beyond.

“Audi and Sky are two partners with innovation at the heart of their business,” said Tony Moore, head of marketing at Audi. “Vorsprung durch Technik is more than a belt, we live on in everything we do.

“This is a real innovation for cricket and a real first for the sport, it is present in both the men’s and women’s game. Audi is looking for leaders in their field and in Sky we know we have a partner who strives for excellence, professionalism, inclusion and integrity.

A look at the best shots, hits and goals from Week Three of the Hundred.

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A look at the best shots, hits and goals from Week Three of the Hundred.

A look at the best shots, hits and goals from Week Three of the Hundred.

“We have big plans with Sky to create thought-provoking content that demonstrates the strength of our brand. It’s a great platform for us to do that.”

The Hundred represents the biggest innovation in cricket in recent times, so it is the perfect platform to showcase the exciting potential of the Sky and Audi partnership.

“Audi is a very attractive brand for us to work with,” said Sky Sports Creative Director Jason Landau. “They talked to us about their values ​​and innovation and what it meant to them. It’s such an exciting start for us with Power Meter.”

The Power Meter uses Hawkeye data to measure the biggest hits in both men’s and women’s competition, pitting the Liam Livingstones and Will Jacks of the world against each other, while highlighting the talents of Lizelle Lees and Nat Scivers.

“We get asked a lot who hits the ball the hardest? It’s very difficult to measure, it’s the speed and the launch angle because if you hit it 90 degrees straight up, that’s not what you want in a game of cricket. , you want it to be about 45 degrees and distance as well,” said former England captain Nasser Hussain.

Highlights from Trent Rockets' win over Manchester Originals in the men's final of The Hundred at Lord's.

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Highlights from Trent Rockets’ win over Manchester Originals in the men’s final of The Hundred at Lord’s.

Highlights from Trent Rockets’ win over Manchester Originals in the men’s final of The Hundred at Lord’s.

Power Meter saw five additional Hawkeye cameras spread around the courts to precisely track the path of the ball from bat to end point.

Hawkeye’s data evaluated both shot speed and distance out of 50 before producing a combined score out of 100, with data bars on the screen to animate each value.

“They measure the speed, the launch angles and then they make a judgment,” Sky Sports director of cricket Bryan Henderson said. “If Liam Livingstone, for example, hits a six 120 meters and knocks it out of the park, it’s going to be rated around 96, something like that.

At the heart of The Hundred’s introduction and early success has been its inclusive appeal to young and new audiences in addition to long-time cricket fans.

Families accounted for 41 percent of ticket sales this season, up from 36 percent in 2021, while the women’s tournament drew a world record 271,000 for women’s cricket, the ECB said.

Highlights from Oval Invincibles' win over Southern Brave in The Hundred final.

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Highlights from Oval Invincibles’ win over Southern Brave in The Hundred final.

Highlights from Oval Invincibles’ win over Southern Brave in The Hundred final.

Power Meter represents another injection of innovation to combine with unique on-screen graphics, the high-octane brand of cricket required by the short format of the competition, and the regularity and accessibility of games to further this cause.

“They want to know how far it has gone, why it has gone, how far the ball has traveled,” said former India coach Ravi Shastri.

“When you see the power meter, it explains the angles where the ball meets the bat and also tells you the speed of the bat, which is so important. I think it’s a great concept that’s perfect for The Hundred.”

While bowlers have long been able to name their pace, the Power Meter has shed more detailed light on the specific characteristics of the batter. More information, more information and finally more fun.

A look back at the best plays from The Hundred's second season, featuring both foreign and domestic players.

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A look back at the best plays from The Hundred’s second season, featuring both foreign and domestic players.

A look back at the best plays from The Hundred’s second season, featuring both foreign and domestic players.

“We’re grateful that Audi got involved because we have the funding to help and investing in innovation is incredibly powerful,” added Henderson, Sky Sports’ director of cricket.

“I’ve been really lucky to run Sky Cricket and one thing I try to do is to get better every year.

“It’s really important to have new stories to tell.”

Power Meter is just the beginning.